Process
Build a scalable, cohesive visual identity designed to unify a massive, multi-venue event footprint across every attendee touchpoint over a six-month campaign.

Overview
As the lead designer and strategist for this major conference, I helped shape the creative concept and strategy, designed the comprehensive suite of visual assets and collateral, and partnered with the team to ensure a seamless implementation across all touchpoints. Spanning 6+ months of planning and execution, the event brought together over 2,000 guests across two hotels and a central conference space, resulting in a fully immersive, meticulously branded environment.