Process
Establish the creative concept, design custom collateral tailored for diverse interactive formats, and deploy environmental assets to deliver an immersive, unified retreat experience.

Overview
As the lead designer and strategist for this women’s leadership retreat at a boutique Scottsdale hotel, I shaped the creative strategy and visual identity to reflect an intimate, impactful environment. I designed the full suite of collateral and environmental assets to seamlessly support hands-on volunteer projects, interactive fireside chats, and team-building excursions—creating a cohesive, immersive experience that fostered genuine connection throughout the event.